Visual identity

The importance of the graphic charter

The graphic charter is designed to adapt to all situations and all media, a graphic charter ensures the consistency of communication and brand identity of a company.

The graphic charter is composed of several elements that create your brand identity. There is a visual code to respect in order to have a coherent visual communication. A clear, concise and complete graphic charter will ensure the good diffusion of your visual identity as well as simplified relations with your collaborators and providers.

Your brand image

How to take care of your brand image?

Your brand image is what people think of you when they hear your name. Before hiring copywriters or designers, brands should consider their mission statement and company culture to create an identity that is relevant to their audience.

Your visual identity is made up of many elements, including design elements (graphic elements such as logos or symbols), color schemes, fonts, as well as text that includes your website navigation rules, clarifying phrases in testimonial sections, and creative uses of your logo in email signatures.

We help you differentiate through your brand image by guiding you to the best approaches and preparing you an incomparable graphic design.