Branding is essential for any type of business: large or small, B2B or B2C, and product or service businesses. It helps to gain recognition, build relationships with the public and increase revenue. In fact, more than 50% of consumers prefer to buy products from well-known brands.

However, branding is not unique. Service brands, for example, will have different strategies for communicating with their audience compared to manufacturing companies. They offer different offers and put forward particular Unique Selling Points (USPs).